Search Engine Optimization
Search Engine Optimisation (SEO) is a part of Online Marketing focused on increasing traffic to your website from search engines. SEO involves many techniques that are all focused on improving the visibility of a website in search results. Better rankings in search engine results mean more traffic for your website and ultimately more sales for your business.
Do You Know?
SEO is one of the most effective forms of Online Marketing as you are targeting an audience who have already expressed an interest in your products/services by the very action of searching for them.
- 1. Improve Rankings
- 2. Increase in Sales
- 3. Better Visibilities
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Keyword optimization (also known as keyword research) is the act of researching, analyzing and selecting the best keywords to target to drive qualified traffic from search engines to your website.
Meta tags are invisible tags that provide data about your page to search engines and website visitors. In short, they make it easier for search engines to determine what your content is about and thus are vital for SEO.
Directory submission in SEO is the process of submitting our website URL on various business directories or web directories to create backlinks. Backlinks are used by search engines to improve ranking.
It provides informative signals that help search engines understand the content of a page, it’s purpose, and it’s target market.