Efficient marketing campaigns capitalize on all channels for advertising. Although paid advertising costs more than owned or earned advertising, paid forms are an effective way to expose your company’s name to a large audience.
Why is paid advertising important in marketing??
In the world of business, advertising and marketing play a crucial part in a company’s success. You might have a great product or service, but without the ability to show it off to other people, you may as well not exist. With paid advertising you can show the ability to target individuals based on their interests and likes, this has greatly increased the effectiveness of online advertising methods. There are different types of paid advertising, but the most common type of paid advertising is;
- Facebook Campaign
- Google Adword
- Youtube Ad
- Banner Ad
Increase your SALES today!Download Brochure Contact Us
Our Paid Advertisement Services
With over 8 million people using Facebook in Malaysia. Facebook offers a targeted audience for many different types of businesses. On Facebook. you can target audience by Location, Age Group, Birthdate, Education, Workplace Keywords, Sex, Interested In and Languages.
Facebook Campaign consists of paid ads which we carefully research, craft, and target towards your consumer base. We utilize Facebook as a fantastic marketing medium to help you gain brand awareness, sales, and customer engagement by appealing to your audience in ways that resonate on an individual level.
- Super targeted advertising
- Many different advertising options
- Suitable for both branding and sales or lead generation
Search engines are the major provider of traffic to websites, accounting for up to 85% of traffic. This market is far too large to be overlooked by any businesses. So if you want a fast and effective way to promote your website on Google Adwords, also known as PPC (Pay Per Click) is the answer.
The benefits of Adwords for your business:
- Run multiple ads at the same time making it an excellent way of testing different offers and promotions.
- You will get excellent intelligence about the type, number and profitability of searches which can then be used for SEO purposes.
- Google automatically targets your ads to the most relevant sites and page placements based on a given page’s content and your chosen keywords.
In recent years, online video consumption has been increasing. And the advertising market for online video is maturing.
Video advertising is the placement of video ads before, during or after online videos or other content. This can be done on many networks, of which YouTube is one of the ones most frequently used, because it is often used in an ‘always on’ capacity to reach the target audience continuously.
- Options to display video on all devices
- Reach your potential customers
- Tracking how much traffic has been generated from the ad.
Display Ads relies on elements such as images, audio and video creating Banner Ads to communicate an advertising message.
Banner ads can be a main component in a marketer’s paid advertising campaigns. Developing click-worthy images help directs a viewer to a landing page with relevant content about the brand or company.
- Increase brand awareness
- Help you to achieve your target.
- Reach your potential customers